Introduction

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter briefly referred to as “data”) we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”).

The terms used are not gender-specific.

Status: 2025-03-31

Table of Contents

Controller

Schmitt & Dohrmann UG (haftungsbeschränkt) & Co.KG
Parkstrasse 14/1
88353 Kißlegg
Germany

Email address: shop@boboola.io

Imprint: click here

Contact Data Protection Officer

shop@boboola.io

Overview of Processing Activities

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of Data Processed

  • Inventory data (e.g., names, addresses).
  • Content data (e.g., entries in online forms).
  • Contact data (e.g., email, phone numbers).
  • Meta/communication data (e.g., device information, IP addresses).
  • Usage data (e.g., visited websites, interest in content, access times).
  • Location data (information about the geographical position of a device or person).
  • Contract data (e.g., subject matter of contract, term, customer category).
  • Payment data (e.g., bank details, invoices, payment history).

Categories of Data Subjects

  • Business and contractual partners.
  • Prospects.
  • Communication partners.
  • Customers.
  • Users (e.g., website visitors, users of online services).

Purposes of Processing

  • Assessment of creditworthiness and solvency.
  • Provision of our online offering and user-friendliness.
  • Visit action evaluation.
  • Office and organizational procedures.
  • Cross-Device Tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.g., via email or postal mail).
  • Interest-based and behavioral marketing.
  • Contact inquiries and communication.
  • Conversion measurement (measuring the effectiveness of marketing measures).
  • Profiling (creation of user profiles).
  • Remarketing.
  • Reach measurement (e.g., access statistics, recognition of returning visitors).
  • Security measures.
  • Tracking (e.g., interest/behavioral profiling, use of cookies).
  • Provision of contractual services and customer service.
  • Management and response to inquiries.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Automated Decisions in Individual Cases

  • Credit report (decision based on a credit check).

Relevant Legal Bases

Below, we share the legal bases of the General Data Protection Regulation (GDPR) on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations in your or our country of residence and establishment may apply. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) – The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
  • Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

Security Measures

In accordance with legal requirements and taking into account the state of the art, implementation costs, and the nature, scope, context, and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, ensuring availability, and their separation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the deletion of data, and responses to data breaches. We also consider the protection of personal data already during the development or selection of hardware, software, and procedures in accordance with the principle of data protection by design and by default.

SSL encryption (https): To protect your data transmitted via our online offering, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in your browser’s address bar.

Transmission and Disclosure of Personal Data

In the course of our processing of personal data, data may be transmitted to or disclosed to other entities, companies, legally independent organizational units, or persons. Recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks, or providers of services and content integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

Data Processing in Third Countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if processing takes place in the context of using third-party services or disclosing/transmitting data to other persons, entities, or companies, this is done only in compliance with legal requirements.

Subject to explicit consent or contractually or legally required transmission, we process or have data processed only in third countries with a recognized level of data protection, contractual obligations through so-called standard contractual clauses of the EU Commission, in the presence of certifications, or binding internal data protection regulations (Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Within the framework of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the data protection level as secure for certain companies from the USA within the framework of the adequacy decision of 2023-07-10. The list of certified companies as well as further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We will inform you within the privacy policy which service providers used by us are certified under the Data Privacy Framework.

Use of Cookies

Cookies are small text files, or other storage notes, that store information on end devices and read information from end devices. For example, to store the login status in a user account, shopping cart content in an e-shop, accessed content, or used functions of an online offering. Cookies can also be used for various purposes, e.g., for the functionality, security, and comfort of online offerings, as well as for creating analyses of visitor flows.

Information on consent: We use cookies in accordance with legal provisions. Therefore, we obtain prior consent from users, unless this is not legally required. Consent is particularly not necessary if the storage and reading of information, including cookies, are absolutely necessary to provide users with a telemedia service explicitly requested by them (i.e., our online offering). The revocable consent is clearly communicated to users and contains information about the respective cookie usage.

Information on data protection legal bases: The data protection legal basis on which we process users’ personal data with the help of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is the declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g., in the commercial operation of our online offering and improvement of its usability) or, if this occurs within the framework of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will explain the purposes for which we process cookies in the course of this privacy policy or within our consent and processing procedures.

Storage duration: With regard to the storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g., browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user revisits a website. Likewise, the data collected from users with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are permanent and the storage duration can be up to two years.

General information on revocation and objection (Opt-Out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke given consent or to object to the processing of your data by cookie technologies (collectively referred to as “Opt-Out”). You can initially declare your objection via your browser settings, e.g., by deactivating the use of cookies (although this may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared via a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further objection information within the details of the service providers and cookies used.

Processing of cookie data based on consent: We use a cookie consent management procedure, within which users’ consents to the use of cookies, or the processing and providers mentioned in the cookie consent management procedure, can be obtained, managed, and revoked by users. The declaration of consent is stored so that it does not have to be requested again and the consent can be proven in accordance with the legal obligation. Storage can take place server-side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) to be able to assign the consent to a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of consent storage can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g., which categories of cookies and/or service providers), as well as the browser, system, and end device used.

Commercial and Business Services

We process data of our contractual and business partners, e.g., customers and prospects (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships, as well as related measures and in the context of communication with contractual partners (or pre-contractually), e.g., to answer inquiries.

We process this data to fulfill our contractual obligations, to safeguard our rights, and for the administrative tasks associated with this information, as well as for business organization. We only disclose contractual partners’ data to third parties within the scope of applicable law to the extent necessary for the aforementioned purposes or to fulfill legal obligations, or with the consent of the data subjects (e.g., to involved telecommunication, transport, and other auxiliary services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Contractual partners will be informed about further forms of processing, e.g., for marketing purposes, within this privacy policy.

We will inform contractual partners which data is required for the aforementioned purposes before or during data collection, e.g., in online forms, by special marking (e.g., colors) or symbols (e.g., asterisks or similar), or personally.

We delete the data after the expiry of legal warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be retained for legal archiving reasons (e.g., for tax purposes, usually 10 years). If a period does not explicitly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the time the termination or other termination of the legal relationship becomes effective. Data disclosed to us by the contractual partner within the scope of an order will be deleted by us in accordance with the order’s specifications, generally after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms apply in the relationship between users and providers.

Customer account: Contractual partners can create an account within our online offering (e.g., customer or user account, briefly “customer account”). If the registration of a customer account is required, contractual partners will be informed of this, as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. During registration, as well as subsequent logins and uses of the customer account, we store the customers’ IP addresses along with the access times to prove the registration and prevent any misuse of the customer account.

If customers have terminated their customer account, the data relating to the customer account will be deleted, unless its retention is required for legal reasons. It is the customers’ responsibility to secure their data upon termination of the customer account.

Economic analyses and market research: For business reasons and to identify market trends, wishes of contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc., whereby the group of data subjects may include contractual partners, prospects, customers, visitors, and users of our online offering.

The analyses are carried out for the purpose of business evaluations, marketing, and market research (e.g., to determine customer groups with different characteristics). In doing so, we can, if available, take into account the profiles of registered users including their information, e.g., on services used. The analyses are solely for us and are not disclosed externally, unless they are anonymous analyses with aggregated, i.e., anonymized values. Furthermore, we respect the privacy of users and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g., as aggregated data).

Shop and E-Commerce: We process our customers’ data to enable them to select, acquire, or order the chosen products, goods, and associated services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, freight, and shipping companies, to carry out the delivery or execution to our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such within the order or comparable acquisition process and includes the information necessary for delivery or provision and billing, as well as contact information to allow for any queries.

  • Types of data processed: Inventory data (e.g., names, addresses), payment data (e.g., bank details, invoices, payment history), contact data (e.g., email, phone numbers), contract data (e.g., subject matter of contract, term, customer category), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Prospects, business and contractual partners, customers.
  • Purposes of processing: Provision of contractual services and customer service, contact inquiries and communication, office and organizational procedures, management and response to inquiries, security measures, visit action evaluation, interest-based and behavioral marketing, profiling (creation of user profiles).
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Payment Service Providers

Within the framework of contractual and other legal relationships, due to legal obligations, or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively “payment service providers”).

The data processed by the payment service providers include inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, sum, and recipient-related information. This information is necessary to carry out the transactions. However, the entered data is processed and stored only by the payment service providers. This means that we do not receive account or credit card-related information, but only information confirming or denying the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission is for identity and creditworthiness checks. For this, we refer to the terms and conditions and privacy policies of the payment service providers.

The terms and conditions and privacy policies of the respective payment service providers, which can be accessed on their respective websites or transaction applications, apply to payment transactions. We also refer to these for further information and for exercising rights of revocation, access, and other data subject rights.

  • Types of data processed: Inventory data (e.g., names, addresses), payment data (e.g., bank details, invoices, payment history), contract data (e.g., subject matter of contract, term, customer category), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Customers, prospects.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Services and Service Providers Used:

Provision of the Online Offering and Web Hosting

To provide our online offering securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offering can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space, and database services, as well as security services and technical maintenance services.

The data processed in the context of providing the hosting offering may include all information relating to the users of our online offering that arises during use and communication. This regularly includes the IP address, which is necessary to deliver the content of online offerings to browsers, and all entries made within our online offering or on websites.

Email dispatch and hosting: The web hosting services we use also include the sending, receiving, and storage of emails. For these purposes, the addresses of recipients and senders, as well as other information concerning email dispatch (e.g., the involved providers) and the content of the respective emails, are processed. The aforementioned data may also be processed for the purpose of spam detection. Please note that emails are generally not sent encrypted on the internet. As a rule, emails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot assume responsibility for the transmission path of emails between the sender and receipt on our server.

Collection of access data and log files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the accessed web pages and files, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), and generally IP addresses and the requesting provider.

Server log files can be used for security purposes, for example, to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and also to ensure the utilization of the servers and their stability.

  • Types of data processed: Content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Contacting Us

When contacting us (e.g., via contact form, email, telephone, or social media), the information of the inquiring persons is processed to the extent necessary to answer the contact inquiries and any requested measures.

The response to contact inquiries within the framework of contractual or pre-contractual relationships is made to fulfill our contractual obligations or to answer (pre-)contractual inquiries, and otherwise on the basis of legitimate interests in answering the inquiries.

  • Types of data processed: Inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers), content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Communication partners, prospects.
  • Purposes of processing: Contact inquiries and communication, management and response to inquiries.
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).

Services and Service Providers Used:

  • Contact form: If users contact us via our contact form, email, or other communication channels, we process the data provided to us in this context to handle the communicated request. For this purpose, we process personal data within the framework of pre-contractual and contractual business relationships, to the extent necessary for their fulfillment, and otherwise on the basis of our legitimate interests and the interests of the communication partners in answering the requests, and our legal retention obligations.
  • Help Scout: Management of contact inquiries and communication; Service provider: Help Scout Inc., 131 Tremont St, Boston, MA 02111-1338, USA; Website: https://www.helpscout.net; Privacy Policy: https://www.helpscout.net/company/legal/privacy/; Basis for third-country transfer: Standard Contractual Clauses (https://www.helpscout.com/company/legal/dpa/); Data Processing Agreement: https://www.helpscout.com/company/legal/dpa/.

Newsletter and Electronic Notifications

We send newsletters, emails, and other electronic notifications (hereinafter “newsletters”) only with the consent of the recipients or a legal permission. If the content of a newsletter is specifically described during registration, it is decisive for the users’ consent. Otherwise, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personal address in the newsletter, or other information, if this is necessary for the purposes of the newsletter.

Double opt-in procedure: Registration for our newsletter generally takes place in a so-called double opt-in procedure. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with other people’s email addresses. Newsletter registrations are logged to be able to prove the registration process in accordance with legal requirements. This includes storing the registration and confirmation times, as well as the IP address. Changes to your data stored with the shipping service provider are also logged.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is simultaneously confirmed. In the case of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a blacklist (so-called “blacklist”).

The logging of the registration process is carried out on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider with the dispatch of emails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.

Information on legal bases: The dispatch of newsletters is based on the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent permitted by law, e.g., in the case of existing customer advertising. If we commission a service provider with the dispatch of emails, this is done on the basis of our legitimate interests. The registration procedure is recorded on the basis of our legitimate interests to prove that it was carried out in accordance with the law.

Content: Information about us, our services, promotions, and offers.

  • Types of data processed: Inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers), meta/communication data (e.g., device information, IP addresses), usage data (e.g., visited websites, interest in content, access times).
  • Data subjects: Communication partners.
  • Purposes of processing: Direct marketing (e.g., via email or postal mail).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR).
  • Option to object (Opt-Out): You can cancel your subscription to our newsletter at any time, i.e., revoke your consent or object to further receipt. A link to unsubscribe from the newsletter can be found either at the end of each newsletter or you can use one of the contact options provided above, preferably email, for this purpose.

Services and Service Providers Used:

  • Measurement of open and click rates: The newsletters contain a so-called “web beacon,” i.e., a pixel-sized file that is retrieved from our server or the server of a shipping service provider, if we use one, when the newsletter is opened. During this retrieval, technical information, such as browser and system details, as well as your IP address and the time of retrieval, are collected. This information is used for the technical improvement of our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked. The information is assigned to individual newsletter recipients and stored in their profiles until deletion. The evaluations serve to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of open and click rates, as well as the storage of the measurement results in the user profiles and their further processing, are based on the users’ consent. A separate revocation of the success measurement is unfortunately not possible; in this case, the entire newsletter subscription must be canceled or objected to. In that case, the stored profile information will be deleted; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR);
  • CleverReach: Email marketing platform; Service provider: CleverReach GmbH & Co. KG, //CRASH Building, Schafjückenweg 2, 26180 Rastede, Germany; Website: https://www.cleverreach.com/de; Privacy Policy: https://www.cleverreach.com/de/datenschutz/; Data Processing Agreement: Concluded with provider.
  • Mailchimp: Email sending and email marketing platform; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website: https://mailchimp.com; Privacy Policy: https://mailchimp.com/legal/; Data Processing Agreement: https://mailchimp.com/legal/; Basis for third-country transfer: Data Privacy Framework, Standard Contractual Clauses (inclusion in the Data Processing Agreement); Further information: Special security measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/.

Web Analytics, Monitoring, and Optimization

Web analysis (also known as “reach measurement”) is used to evaluate the visitor flows of our online offer and can include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offer or its functions or content are used most frequently or invite reuse. Likewise, we can understand which areas require optimization.

In addition to web analysis, we can also use testing procedures to, for example, test and optimize different versions of our online offer or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar procedures with the same purpose can be used. This information can include, for example, viewed content, visited websites and elements used there, and technical information, such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data, these can also be processed depending on the provider.

The IP addresses of users are also collected. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of the users (such as email addresses or names) are stored within the framework of web analysis, A/B testing, and optimization, but rather pseudonyms. This means that both we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors), tracking (e.g., interest/behavior-based profiling, use of cookies), visit action evaluation, profiling (creation of user profiles).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and service providers used:

  • etracker: Web analysis/reach measurement; service provider: etracker GmbH, Erste Brunnenstraße 1 20459 Hamburg, Germany; website: https://www.etracker.com; privacy policy: https://www.etracker.com/datenschutz/; data processing agreement: https://www.etracker.com/av-vertrag/.
  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offer on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It serves to assign analysis information to an end device in order to recognize which content users have accessed within one or different usage processes, which search terms they have used, whether they have accessed these again, or have interacted with our online offer. Likewise, the time of use and its duration are stored, as well as the sources of users who refer to our online offer and technical aspects of their end devices and browsers.
    In the process, pseudonymous profiles of users are created with information from the use of different devices, whereby cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. It is not logged, is not accessible, and is not used for further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/en/about/analytics/; security measures: IP masking (pseudonymization of the IP address); privacy policy: https://policies.google.com/privacy; data processing agreement: https://business.safety.google/adsprocessorterms/; basis for third-country transfers: Data Privacy Framework (DPF); objection option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=en, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff; further information: https://business.safety.google/adsservices/ (types of processing and data processed).
  • Google as recipient of consent: The consent given by users within the framework of a consent dialog (also known as “cookie opt-in/consent”, “cookie banner”, etc.) serves several purposes. On the one hand, it serves us to fulfill our obligation to obtain consent for the storage and reading of information on and from the user’s end device (in accordance with ePrivacy directives). On the other hand, it covers the processing of users’ personal data in accordance with data protection requirements. In addition, this consent also applies to Google, as the company is obliged under the Digital Markets Act to obtain consent for personalized services. Therefore, we share the status of the consents given by users with Google. Our consent management software informs Google whether consents have been given or not. The goal is to ensure that the consents given or not given by users are taken into account when using Google Analytics and when integrating functions and external services. In this way, user consents and their revocation can be dynamically adjusted within the framework of Google Analytics and other Google services in our online offer depending on the user’s choice; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://support.google.com/analytics/answer/9976101?hl=en; Privacy policy: https://policies.google.com/privacy.
  • Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offer (reference is made to further information in this privacy policy). With the Tag Manager itself (which implements the tags), for example, no user profiles are created or cookies stored yet. Google only learns the user’s IP address, which is necessary to run the Google Tag Manager; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy; data processing agreement:
    https://business.safety.google/adsprocessorterms; basis for third-country transfer: Data Privacy Framework, standard contractual clauses (https://business.safety.google/adsprocessorterms); further information: https://privacy.google.com/businesses/adsservices (types of processing and data processed).
  • Matomo (without cookies): Matomo is a privacy-friendly web analysis software that is used without cookies and where the recognition of returning users takes place with the help of a so-called “digital fingerprint”, which is stored anonymously and changed every 24 hours; with the “digital fingerprint”, user movements within our online offer are recorded with the help of pseudonymized IP addresses in combination with user-side browser settings in such a way that conclusions about the identity of individual users are not possible. The user data collected within the framework of using Matomo is only processed by us and not shared with third parties; website: https://matomo.org/.
  • Matomo: Matomo is a software used for web analysis and reach measurement purposes. Within the framework of using Matomo, cookies are generated and stored on the user’s end device. The user data collected within the framework of using Matomo is only processed by us and not shared with third parties. The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/; deletion of data: the cookies have a storage period of a maximum of 13 months.

Online marketing

We process personal data for online marketing purposes, which can include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on potential user interests as well as the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used, by means of which the information relevant to the presentation of the aforementioned content about the user is stored. This information can include, for example, viewed content, visited websites, online networks used, but also communication partners and technical information, such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data, these can also be processed.

The IP addresses of users are also collected. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of the users (such as email addresses or names) are stored within the framework of the online marketing procedure, but rather pseudonyms. This means that both we and the providers of the online marketing procedures do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or by means of similar procedures. These cookies can generally also be read later on other websites that use the same online marketing procedure and analyzed for the purposes of presenting content as well as supplemented with further data and stored on the server of the online marketing procedure provider.

Exceptionally, clear data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing procedure we use and the network connects the users’ profiles with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g., by giving consent during registration.

We generally only receive access to summarized information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to a contract conclusion with us. Conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, please assume that cookies used are stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses), location data (information on the geographical position of a device or a person).
  • Data subjects: Users (e.g., website visitors, users of online services), interested parties.
  • Purposes of processing: Tracking (e.g., interest/behavior-based profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavior-based marketing, profiling (creation of user profiles), conversion measurement (measuring the effectiveness of marketing measures), reach measurement (e.g., access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).
  • Objection option (opt-out): We refer to the privacy notices of the respective providers and the objection options (so-called “opt-out”) specified for the providers. If no explicit opt-out option has been specified, there is the possibility on the one hand that you switch off cookies in the settings of your browser. However, this may restrict functions of our online offer. We therefore additionally recommend the following opt-out options, which are offered collectively for respective areas: a) Europe: https://www.youronlinechoices.eu.
    b) Canada: https://www.youradchoices.ca/choices.
    c) USA: https://www.aboutads.info/choices.
    d) Cross-regional: https://optout.aboutads.info.

Services and service providers used:

  • Meta Pixel and Custom Audiences: With the help of the Meta Pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), it is possible for the company Meta, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Meta Ads”). Accordingly, we use the Meta Pixel to display the Meta Ads placed by us only to those users on Meta platforms and within the services of partners cooperating with Meta (so-called “Audience Network” https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics (e.g., interest in certain topics or products that are evident from the visited websites) that we transmit to Meta (so-called “Custom Audiences”). With the help of the Meta Pixel, we also want to ensure that our Meta Ads correspond to the potential interest of the users and do not appear annoying. With the help of the Meta Pixel, we can further track the effectiveness of Meta Ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Meta Ad (so-called “conversion measurement”); service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.facebook.com; privacy policy: https://www.facebook.com/privacy/policy/; data processing agreement: https://www.facebook.com/legal/terms/dataprocessing; basis for third-country transfers: Data Privacy Framework (DPF); further information: event data of users, i.e., behavior and interest information, are processed for the purposes of targeted advertising and target group formation on the basis of the agreement on joint responsibility (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum). Joint responsibility is limited to the collection by and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • Google Ad Manager: We use the “Google Ad Manager” service to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). Google Ad Manager is characterized by the fact that ads are displayed in real time based on users’ presumed interests. This allows us to display ads for our online offer to users who might have a potential interest in our offer or had previously been interested in it, as well as to measure the success of the ads; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy; basis for third-country transfers: Data Privacy Framework (DPF); further information: types of processing and data processed: https://business.safety.google/adsservices/; data processing conditions for Google advertising products: information on the services, data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms; if Google acts as a processor, data processing conditions for Google advertising products and standard contractual clauses for third-country transfers of data: https://business.safety.google/adsprocessorterms.
  • Google Ads and Conversion Measurement: Online marketing procedure for the purpose of placing content and ads within the service provider’s advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads, i.e., whether users have taken them as an opportunity to interact with the ads and use the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy; basis for third-country transfers: Data Privacy Framework (DPF); further information: types of processing and data processed: https://business.safety.google/adsservices/; data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.

Social media presence

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We point out that user data may be processed outside the European Union. This can result in risks for users because, for example, it could make it more difficult to enforce users’ rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and resulting user interests. The usage profiles can in turn be used to, for example, place advertisements inside and outside the networks that presumably correspond to the users’ interests. For these purposes, cookies are usually stored on the users’ computers, in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the objection options (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the user data in each case and can directly take appropriate measures and provide information. Should you nevertheless need help, you can contact us.

  • Processed data types: Inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers), content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, tracking (e.g., interest/behavior-based profiling, use of cookies), remarketing, reach measurement (e.g., access statistics, recognition of returning visitors).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and service providers used:

  • Instagram: Social network, enables sharing of photos and videos, commenting and favoriting posts, messaging, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/; Basis for third-country transfers: Data Privacy Framework (DPF).
  • Facebook Pages: Profiles within the social network Facebook – We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data from visitors to our Facebook page (so-called “Fanpage”). This data includes information about the types of content users view or interact with, or the actions they take (see under “Things you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under “Device Information” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under “How do we use this information?”, Facebook also collects and uses information to provide analysis services, so-called “Page Insights”, to page operators so that they can gain insights into how people interact with their pages and with the content associated with them. We have concluded a special agreement with Facebook (“Information about Page Insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which in particular regulates which security measures Facebook must observe and in which Facebook has agreed to fulfill data subject rights (i.e., users can, for example, send requests for information or deletion directly to Facebook). The rights of users (in particular to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data). Joint responsibility is limited to the collection by and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of data to the parent company Meta Platforms, Inc. in the USA; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; privacy policy: https://www.facebook.com/privacy/policy/; basis for third-country transfers: Data Privacy Framework (DPF).
  • LinkedIn: Social network – We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of data from visitors created for the purpose of generating “Page Insights” (statistics) of our LinkedIn profiles.
    This data includes information about the types of content users view or interact with, or the actions they take, as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data) and information from the users’ profile, such as job function, country, industry, hierarchy level, company size, and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy. We have concluded a special agreement with LinkedIn Ireland (“Page Insights Joint Controller Addendum (the ‘Addendum’)”, https://legal.linkedin.com/pages-joint-controller-addendum), which in particular regulates which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill data subject rights (i.e., users can, for example, send requests for information or deletion directly to LinkedIn). The rights of users (in particular to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint responsibility is limited to the collection of data by and transmission to Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of Ireland Unlimited Company, which in particular concerns the transmission of data to the parent company LinkedIn Corporation in the USA; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; privacy policy: https://www.linkedin.com/legal/privacy-policy; basis for third-country transfers: Data Privacy Framework (DPF); objection option (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • Pinterest: Social network; service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; website: https://www.pinterest.com; privacy policy: https://about.pinterest.com/en/privacy-policy; further information: Pinterest Data Sharing Addendum (ANNEX A): https://business.pinterest.com/en/pinterest-advertising-services-agreement/.
  • TikTok: Social network / video platform; service provider: musical.ly Inc., 10351 Santa Monica Blvd #310, Los Angeles, CA 90025 USA; website: https://www.tiktok.com; privacy policy: https://www.tiktok.com/en/privacy-policy.
  • X: Social network; service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://x.com; privacy policy: https://x.com/en/privacy.
  • YouTube: Social network and video platform; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; privacy policy: https://policies.google.com/privacy; objection option (opt-out): https://adssettings.google.com/authenticated; basis for third-country transfer: Data Privacy Framework.
  • Xing: Social network; service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; website: https://www.xing.com; privacy policy: https://privacy.xing.com/en/privacy-policy.

Plugins and embedded functions as well as content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can be, for example, graphics, videos, or social media buttons as well as posts (hereinafter uniformly referred to as “content”).

Integration always requires that the third-party providers of this content process the user’s IP address, as they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content or functions. We strive to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Through the “pixel tags”, information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information can also be stored in cookies on the user’s device and can contain, among other things, technical information about the browser and operating system, referring websites, visit time, and other information on the use of our online offer, as well as be connected with such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses), location data (information on the geographical position of a device or a person), content data (e.g., entries in online forms), inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers).
  • Data subjects: Users (e.g., website visitors, users of online services), communication partners.
  • Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service, contact requests and communication, tracking (e.g., interest/behavior-based profiling, use of cookies), interest-based and behavior-based marketing, profiling (creation of user profiles), security measures, management and answering of inquiries.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR), Consent (Art. 6 para. 1 sentence 1 lit. a. GDPR), Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR).

Services and service providers used:

  • Facebook Plugins and Content: Facebook Social Plugins and content – This may include content such as images, videos, or text and buttons that allow users to share content from this online offering within Facebook. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the context of a transmission (but not the further processing) of “Event Data” that Facebook collects or receives in the context of a transmission via the Facebook Social Plugins (and embedding functions for content) that run on our online offering for the following purposes: a) Display of content and advertising information that corresponds to the presumed interests of users; b) Delivery of commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) Improvement of ad delivery and personalization of features and content (e.g., improving the detection of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum), which in particular regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of data subjects (i.e., users can, for example, direct information or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses, and reports (which are aggregated, i.e., contain no information about individual users and are anonymous to us), this processing does not take place within the scope of joint responsibility, but on the basis of a data processing agreement (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing), the “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA on the basis of Standard Contractual Clauses (“Facebook EU Data Transfer Addendum”, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Consent (Art. 6(1)(a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/; Basis for third-country transfers: Data Privacy Framework (DPF).
  • Google Fonts (obtained from Google Server): Obtaining fonts (and symbols) for the purpose of technically secure, maintenance-free, and efficient use of fonts and symbols with regard to timeliness and loading times, their uniform display, and consideration of possible licensing restrictions. The provider of the fonts is informed of the user’s IP address so that the fonts can be made available in the user’s browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted, which is necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA – When visiting our online offering, users’ browsers send their browser HTTP requests to the Google Fonts Web API (i.e., a software interface for retrieving the fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) of Google Fonts and then the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitors, as well as the referrer URL (i.e., the web page on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent, and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must adapt the font that is generated for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts “Analytics” page. Finally, the referrer URL is logged so that the data can be used for production maintenance and an aggregated report on top integrations can be generated based on the number of font requests. According to its own information, Google does not use any of the information collected by Google Fonts to create profiles of end users or to display targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
  • Google Maps: We embed the maps of the “Google Maps” service provided by Google. The data processed may include, in particular, IP addresses and location data of users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal basis: Consent (Art. 6(1)(a) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF).
  • YouTube Videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6(1)(a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of ads: https://myadcenter.google.com/personalizationoff.
  • Vimeo Video Player: Integration of a video player; Service provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Data Processing Agreement: https://vimeo.com/enterpriseterms/dpa; Basis for third-country transfers: Standard Contractual Clauses (https://vimeo.com/enterpriseterms/dpa).

Deletion of Data

The data we process will be deleted in accordance with legal requirements as soon as consent for processing is revoked or other permissions no longer apply (e.g., if the purpose of processing this data no longer applies or it is not necessary for the purpose).

If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted to these purposes. This means the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data may also be provided within the individual privacy notices of this privacy policy.

Changes and Updates to the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We will update the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your participation (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that addresses may change over time and please verify the information before contacting us.

Rights of Data Subjects

As a data subject under the GDPR, you have various rights, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw your consent at any time.
  • Right of access: You have the right to request confirmation as to whether data concerning you is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: In accordance with legal requirements, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.
  • Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted immediately, or alternatively, in accordance with legal requirements, to request restriction of the processing of the data.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used, and machine-readable format in accordance with legal requirements, or to request its transmission to another controller.
  • Complaint to supervisory authority: In accordance with legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work, or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the GDPR.

Definitions of Terms

In this section, you will find an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are primarily defined in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.

  • Conversion tracking: “Conversion tracking” refers to a procedure that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the devices of users within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites were successful.
  • Credit assessment: Automated decisions are based on automatic data processing without human intervention (e.g., in the case of an automatic rejection of a purchase on account, an online credit application, or an online application process without any human intervention). Such automated decisions are only permissible under Article 22 GDPR if data subjects consent, if they are necessary for the performance of a contract, or if national laws permit these decisions.
  • Cross-device tracking: Cross-device tracking is a form of tracking in which behavioral and interest information of users is recorded across devices in so-called profiles by assigning an online identifier to users. This allows user information to be analyzed for marketing purposes, regardless of the browsers or devices used (e.g., mobile phones or desktop computers). For most providers, the online identifier is not linked to clear data such as names, postal addresses, or email addresses.
  • IP masking: “IP masking” refers to a method in which the last octet, i.e., the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing procedures, particularly in online marketing.
  • Interest-based and behavioral marketing: Interest-based and/or behavioral marketing refers to when potential interests of users in ads and other content are predetermined as accurately as possible. This is done based on information about their previous behavior (e.g., visiting certain websites and staying on them, purchasing behavior, or interaction with other users), which is stored in a so-called profile. Cookies are usually used for these purposes.
  • Conversion measurement: Conversion measurement is a procedure that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the devices of users within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites were successful.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  • Profiling: “Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this includes information concerning age, gender, location data and movement data, interaction with websites and their content, purchasing behavior, social interactions with other people), to analyze or predict them (e.g., interests in certain content or products, click behavior on a website, or location). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: Reach measurement (also referred to as web analytics) is used to evaluate the flow of visitors to an online offering and may include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, website owners can, for example, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis purposes to recognize returning visitors and thus obtain more accurate analyses of the use of an online offering.
  • Remarketing: “Remarketing” or “retargeting” refers to when, for example, it is noted for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, e.g., in advertisements.
  • Location data: Location data is generated when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN, or similar technical means and functions of location determination. Location data is used to indicate at which geographically determinable position on earth the respective device is located. Location data can, for example, be used to display map functions or other information dependent on a location.
  • Tracking: “Tracking” refers to when the behavior of users can be tracked across multiple online offerings. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of tracking technologies with regard to the online offerings used (so-called profiling). This information can then be used, for example, to show users advertisements that presumably correspond to their interests.
  • Controller: “Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, evaluation, storage, transmission, or deletion.
  • Audience building: Audience building (or “Custom Audiences”) refers to when target groups are determined for advertising purposes, e.g., display of advertisements. For example, based on a user’s interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which they viewed the products. “Lookalike Audiences” (or similar audiences) refers to when content deemed suitable is shown to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are usually used for the purpose of creating Custom Audiences and Lookalike Audiences.